Introducing Our New Box Design

A fresh face for the wines you love.

At Jack Estate, we believe great wine begins in the vineyard but the experience doesn’t end when the wine is bottled. That’s why we’re proud to unveil the newest addition to the Jack Estate journey: our brand-new box design.

Crafted with purpose and pride, this fresh packaging reflects the same values that shape every drop of wine we produce: respect for tradition, commitment to quality, and a bold vision for the future.

A Design That Speaks Volumes

Our new box is more than just packaging, it’s a visual expression of who we are.

  • Clean and Sophisticated
    Featuring a crisp white background and timeless black typography, the new look is minimal yet striking.
  • Emblem of Legacy
    Prominently displayed is our brand seal:
    “Respect the Past. Create the Future.”
    These words are at the heart of everything we do, honouring our rich winemaking heritage while continuing to evolve and innovate.
  • Premium Meets Practical
    Designed for durability and protection, this updated packaging ensures your wines arrive safely and in style.
  • Sustainability Matters
    Our new boxes are fully recyclable and responsibly sourced, aligning with our long term commitment to sustainable practices across the entire Jack Estate operation.

The Wine Remains the Same

While the outside has changed, rest assured: the wine inside remains unmistakably Jack Estate. From our iconic Coonawarra Cabernet Sauvignon to our elegant Pinot Gris every bottle reflects our dedication to producing wines of character and distinction.

Look Forward to the Unboxing

We hope our new packaging brings an extra touch of excitement to your Jack Estate experience.

This is more than just a new box, it’s a symbol of where we’ve come from and where we’re going. And we can’t wait for you to see it in person.

Thank you for being part of the Jack Estate story.

– The Jack Estate Team

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